Boost your Content Marketing with Skyscraper Technique
There are several techniques known for promoting content to an extent that it goes viral and brings a great deal of traffic. But there are only few of those which are actually proven and help achieve promising results.
Over time, link building processes have seen massive changes as Google updated its algorithms that prompted Search engine marketers to carry on revising their strategies. The demand of figuring out the right technique is instrumental before creating a new strategy.
Natural link building is the answer for those who ask the question of what’s the appropriate way of marketing content. Those days are long gone when quantity of links mattered. Now it’s all about knowing what works and what doesn’t, and getting those links placed at high quality websites always do the business.
With that said, that’s not a secret disclosed. Perhaps everyone knows that, even your competitors, and they might be doing that already. Now if you’re wondering what you should do without further ado, you should be building a skyscraper. You can make it, even if you’re poor at making sandcastles on the sea-shore.
The Skyscraper technique
Why build a hut when you can make a skyscraper! The term ‘skyscraper’ for link-building purposes is coined byBrian Dean, founder of Backlinko.com. He is an SEO specialist and on his website he provides practical strategies that boost search engine traffic.
It’s human psychology that we only remember the best. We often forget about those who finish runners-up, third and so forth. Likewise you only have to aim for the best, and hope for the most optimized outcome. Optimized? Sounds familiar right, because that’s also going to help you with Search Engine Optimization if you succeed in getting your story published with a link. In principle, skyscraper technique has 3 steps:
- Searching for the ‘right’ content: Look out for content that is already published. Make sure that the lists of blogs you create are the same as of your niche. Filter them out by checking the quality of back links by using tools such as Open Site Explorer.
- Producing something even better: Go a step ahead by improving quality of existing content.
- Outreaching: Reach out the potential bloggers to promote content.
Sounds cool, but does it actually work? Brian explains in his case study how this unique outreaching approach turned out to be fruitful for him. He also provides a framework to prove skyscraper technique’s effectiveness.
Skyscraper technique helps to improve content marketing in a number of ways:
You don’t need widespread connections with host bloggers or a hefty budget. Once you follow those steps, you should be able to reap out the benefits:
- A better way to reach out: Forget guest blogging, you’ve got something even better. Regardless if you send cold emails or interact with bloggers personally, one thing’s for sure that there’s an emphasis on creating better and more updated content. Plus, you won’t have to contact random people. Once you see those parameters and select the best out of the lot, you get something that is way more upgraded than simply guest blogging. And as many of us believe, guest blogging might just be dead.
- Convenient Link-building: Google doesn’t care about the number of links anymore. It’s all about quality of links that give you results for long-term. That simplifies the link-building process as the only numbers you should consider are the parameters that indicate how good or bad a website is, instead of how many websites you got links on’.
- Evade low quality links: You’d automatically avoid having links on a less trustworthy source or any other black hat practices if skyscraper technique is part of your strategy and you’re properly implementing it.
- Improving existing content: Google’s recent Panda update also recommends having improved quality content – Content that creates value, has good text/HTML ratio, proper grammar and updated information. You improve your SEO and boost credibility simultaneously.
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